Coke enjoys a big share of the Indian market, forming 58% share. The industry’s other products, especially Thumbs Up and Sprite, are the key reason for its success. Thumbs Up and Sprite are two of the most popular carbonated drinks in India.
Muhtar Kent, chairman and chief executive of Coca-Cola, said that the firm was keen to build on its growth and stay ahead of its rivals.
“We have increased the investment here because we think there’s potential here to stay ahead of the curve.”